Showing posts with label chocolate. Show all posts
Showing posts with label chocolate. Show all posts

Tuesday, September 8, 2009

Cadbury and Kraft

Kraft Foods has offered to buy the famous confectioner Cadbury PLC in a part cash, part stock swap deal valued at $16.73 billion (which is 10.13 billion GBP).

Cadbury's management has rejected the offer, saying that it "fundamentally undervalues" the company -- which strikes me as an odd thing to say, since the offer is at a 31% premium on the closing share price of Cadbury Friday.

Trian Fund Management, a hedge fund manager controlled by Nelson Peltz, owns 3.5% of Cadbury, a stake Peltz accumulated back in 2007, and Trian has played a big role -- bigger than the size of that stake would indicate -- in Cadbury's management decisions before, notably in pressing for the spin-off of the Dr. Pepper softdrinks business.

Trian also, intriguingly, owns a stake in the suitor company in this scenario, Kraft. There, too, it has played an activist role, getting two Peltz-approved independent directors on the Kraft board in November 2007.

My guess, then, is that we will be hearing from Peltz if this turns into a protracted struggle for control of the chocolatier.